Entrepreneurship
Music Entrepreneurship
Building sustainable careers at the intersection of artistry and business
“Archie Chen is an extraordinary combination of talents. His reputation as a virtuoso pianist on the International circuit segues into a formidable teaching and coaching ability that results in exceptional levels of technique and artistry amongst his students. This combined with his remarkable entrepreneurial expertise in creating and building highly successful International Music Festivals and Academies makes him the perfect faculty addition to any university.”
Edmund Battersby · Professor of Music, Indiana University
This 50-minute weekly course provides a comprehensive foundation in the principles and practices of music entrepreneurship. Students develop skills across two parallel tracks: building competitive applications for academic and professional positions, and cultivating the business acumen — branding, planning, networking, and financial literacy — essential for a sustainable career in music.
What You’ll Learn
Career Applications
Create compelling applications for academic and professional positions, master interview techniques, and develop effective audition strategies.
Business & Branding
Build a personal brand, develop a business plan or grant proposal, and establish a professional online presence through strategic website development.
Financial Literacy
Understand budgeting, income forecasting, and tax strategies specific to the music industry — building financial confidence alongside artistic excellence.
Industry & Legal
Navigate copyright, contracts, and the legal landscape of the music industry, informed by case studies from the Harvard Business Review and leading industry publications.
Course Schedule
Week 1
Introduction to Music Entrepreneurship
Week 2
Personal Branding and Image Development
Week 3
Job Search Strategies and Application Techniques
Week 4
Review and Critique of Job Applications
Week 5
Interview Skills and Techniques
Week 6
Interview Practice and Simulation
Week 7
Building and Promoting Your Personal Brand
Week 8
Website Development and Online Presence
Week 9
Exploring Project Ideas and Opportunities
Week 10
Networking and Professional Relationships
Week 11
Financial Literacy and Tax Strategies for Musicians
Week 12
Student Presentations and Peer Review I
Week 13
Student Presentations and Peer Review II
Week 14
Final Project Presentations and Course Exam
Required Reading
Beyond Talent: Creating a Successful Career in Music
Angela Myles Beeching
Oxford University Press — the foundational text for music career development, covering self-promotion, entrepreneurship, and professional identity.
Lessons from a Street-wise Professor
Ramon Ricker
Soundown Inc. — practical wisdom on navigating the music industry, drawn from decades of professional experience as a musician, teacher, and entrepreneur.
Enroll in Music Entrepreneurship
To register your interest or discuss course placement, contact Dr. Chen directly. Enrollment is subject to availability and review.
Get in Touch